Laura Musikanski is Executive Director and co-founder of The Happiness Alliance. Prior to that she was the Executive Director of Sustainable Seattle and Sustainability Director for a national firm. She has focused her career on sustainability indicators with the passionate belief that you get what you measure, and its time for our policy makers, businesses and society to measure and manage for the wellbeing of people and the planet. She has taught at the graduate level University of Washington MBA program, provided professional training for over six years and conducted workshops for businesses and government agencies. Laura is author of “How to Account for Sustainability: A Guide to Measuring and Managing Performance.” She is a lawyer with an MBA.